Life Fitness Circuit Series enables fitness facilities to attract and retain a variety of additional users

Easy-to-use, non-intimidating line for strength training delivers total-body workouts in space-efficient format  

LAS VEGAS – March 21, 2006 – Now fitness facilities have an innovative solution for attracting and retaining a variety of additional users with the new Life Fitness Circuit Series. Today at IHRSA, Life Fitness, the leading manufacturer of a full line of commercial cardiovascular and strength-training equipment, introduced this space-efficient line of 11 strength-training machines designed to deliver time-efficient, total-body workouts in an approachable, easy-to-use format.

“Our new Circuit Series combines a patented resistance system, a user-friendly design and superior biomechanics to give exercisers of all levels an effective, easy-to-use, non-intimidating exercise experience,” said Greg Highsmith, vice president, product management and marketing, Life Fitness. “The Circuit Series is ideal for fitness facilities that want to attract and retain nontraditional users, those new to strength training, and more experienced but time-challenged exercisers. It’s also a good solution for re-inspiring members who have lost some of their passion for working out.”  

Innovative Resistance System
The Circuit Series Lifeband Resistance System is a new type of patented resistance system that utilizes bound and covered groups of poly-elastomer bands. The bands mimic gravity, providing both concentric (shortening) and eccentric (lengthening) resistance for the greatest strength-training results. The resistance varies appropriately through each movement for a natural, biomechanically correct feel. This innovative system also eliminates acceleration at the top and bottom of the exercise, which allows users to execute the fast movements of an express-style workout but enjoy the feel of traditional strength-training machines.  

Design Minimizes Intimidation, Makes Workouts Feel Good
A variety of features make the units easy to use and minimize user intimidation, including a low-profile, easy-to-enter-and-exit design and a resistance system without weight selector pins or weight plates. Also, exercisers don’t need to make any machine adjustments before working out, which will be especially appealing to strength-training novices.

Exercisers easily set resistance by pushing and pulling buttons. The low minimum starting resistance is ideal for those who have never done strength training or have minimum strength capability.  The small resistance increments let exercisers of all fitness levels measure their progress and feel a sense of accomplishment, which helps them to stay motivated.            

In addition, biomechanically correct movements that follow the body’s natural path of motion ensure that workouts feel good to users.  

Quiet, Attractive, Easy to Own
The units are especially quiet, and their sophisticated industrial design will enhance any setting as well as complement other Life Fitness products in a facility. With virtually no set-up adjustment parts and a self-contained resistance system, they also are easy to maintain.

The efficient design of the Circuit Series enables facilities to give their users total-body workouts in a minimal amount of space, and because they don’t require electrical or compressor lines, the machines are easy to place and install. Plus, the units boast the durability that customers expect from Life Fitness. Life Fitness also offers a variety of Circuit Series workout programs. Developed by the Life Fitness Academy, the education and training department at Life Fitness, these easy-to-implement programs let facilities meet the specific needs of many types of users and special populations, regardless of individual exercise experiences or goals.  

About Life Fitness
Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago and distributes its equipment in more than 120 countries.

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Life Fitness, Lifeband Resistance and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation.  

Life Fitness, 5100 River Road, Schiller Park, Ill. 60176. Phone: 847.288.3300, www.lifefitness.com  

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